Literature reviews are a basis for research in nearly every academic field. This section starts with the literature review with the concept of the consumer behavior, consumer buying behavior and second-hand products show more content It is a mix of psychology, sociology, . The market is an ever-changing place and it’s significant to understand what factors influence the consumer behaviour. According to Kotler and Armstrong, (), the consumer behaviour is influenced by the four main factors namely: Cultural factors, Social factors, personal factors and physiological factors. Cultural factors. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives.

Importance Of Consumer Buying Behaviour

The market is an ever-changing place and it’s significant to understand what factors influence the consumer behaviour. According to Kotler and Armstrong, (), the consumer behaviour is influenced by the four main factors namely: Cultural factors, Social factors, personal factors and physiological factors. Cultural factors. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives. LITERATURE REVIEW. Consumer Behaviour Christopher () studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements.

Multiple Regression Analysis

LITERATURE REVIEW. Consumer Behaviour Christopher () studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. The market is an ever-changing place and it’s significant to understand what factors influence the consumer behaviour. According to Kotler and Armstrong, (), the consumer behaviour is influenced by the four main factors namely: Cultural factors, Social factors, personal factors and physiological factors. Cultural factors. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives.

LITERATURE REVIEW. Consumer Behaviour Christopher () studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. The market is an ever-changing place and it’s significant to understand what factors influence the consumer behaviour. According to Kotler and Armstrong, (), the consumer behaviour is influenced by the four main factors namely: Cultural factors, Social factors, personal factors and physiological factors. Cultural factors. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives.

The market is an ever-changing place and it’s significant to understand what factors influence the consumer behaviour. According to Kotler and Armstrong, (), the consumer behaviour is influenced by the four main factors namely: Cultural factors, Social factors, personal factors and physiological factors. Cultural factors. LITERATURE REVIEW. Consumer Behaviour Christopher () studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer requirements. This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer perspectives.